IKEAisundoubtedlyoneoftheworld'smostsuccessful,enigmatic,andrecognisableglobalbrands.Lastyearnearly800millionpeoplein49countriesvisiteditsstores,whichhadaturnoverofmorethan£30billion. Inamajornewthree-partseries,ourcamerasexploretheworldofIKEA,fromthedesignstudiostofactoriesandstores,fortheveryfirsttime. Fewcompaniescanlegitimatelyclaimtoshapethewaywelivetoday.Fewerstillinspireacult-likedevotionincustomersandemployeesalike.ButIKEAisnotlikeothercompanies. ThefamouslysecretiveSwedishfurnitureretailerisguidedbytheprincipleofcreating'thebettereverydaylifeforthemanypeople'.Butwhatisthesecrettoitssuccess?HowdoesthemachineofIKEAaffectthepeoplewhoworkforit,andhowdoesitsruthlesslyefficientbusinessmodelaffecttheworld?
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2018-02-06
更新：
2024-12-23
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豆瓣：宜家：组装帝国